Step By Step Edit For Poster.

This is a step by step of how I want my images to come out, with the shadows blending with the background and the cartoon/posterize affect on the image. The first thing I did was open my image into Adobe Photoshop.

 

Under image, then adjustments, I clicked Contrast/Brightness. This allowed me to set the contrast higher, making the shadows and the edges of the image stand out. Whilst doing this I played with the brightness till it was at a brightness I thought was best to carry on editing my image with. The image then had bold shadows that were very defining.

After this, I used filter, then artistic, to find the setting cut out, I know from pervious editing that it makes the image look more comic. Once on this setting I changed the settings within this effect, which was the number of levels or edge simplicity, ECT.

After this I simply used the paint brush to colour all the background into black. All the white areas, and details in the background were then one simple colour, and it was like the person was creeping from a shadow, which is the affect I was aiming for.

Following this, I cropped the image to a suitable size. However I did fink that the colouring was not perfect, because the changes in contrast and brightness I had made, the colour was a bit off.

Therefore I went onto image, adjustments, and saturation and hue. He I was able to change the colour, EG make it more black and white, or make it green or purple. I changed the settings by reducing the hue and the saturation, till I found a colour that was most similar to the starting image.

And this was the final outcome. I will be using this effect for my poster. Going through these steps I know I need a clear background, either really pale white or a really dark one, I also know that I need a high quality image, which means using a good camera.

Changing Ideas.

Earlier I had to re-draw a storyboard and make a new script to go with it, this was because of weather conditions that wouldn't be good to film in. However I went out to re-film my short film, the weather was not bad so I was able to use my original storyboard and script.

'Recces'.

This is a practice shot for a scene from my film. I did this before I shot the film to test location and lighting. The lighting wasn’t very bright, but it was clear enough to see the characters and it also set an ambiance for this part, which was the characters meeting up to go about their task. The lack of sound is because I was planning to put soundtrack over this part, and edit it by making it faster to match the soundtrack.

Above shows a practice edit of all my practice shots before I edited my actual film. I did this to gain practice in using the editing software, so I could edit my film with as much knowledge and experience of the programme as possible. It gave me a rough idea of how my actual film would look.

Edit Samples.

For my poster I want it to be similar to the Kidulthood/Adulthood posters. I want all my characters to be shown under a dark shadow. However mine would be different because I might do the characters looking almost like comic book. I have fiffled around with photoshop and turned real images into cartoon/sketched ones.

I went on to photoshop and used filter > artistic > poster edge

Then I played with the contrast, making it high and the brightness of the image abit higher to.

I then went back onto filter > artistic > cut out

And here I played with the settings till it ended up like the above. I used an online tutorial to do this. Something like this could be ued on my poster. I would then want to cut the background and add shadows on to parts of the characters body.

I then went online to see if I could find another way to edit images, but quiker. The automatic settings would create it for me. I used google and typed in free online editing. I used:

http://fotoflexer.com/app/index.php?integration=upload

I used the same image and edited it 5 time, using different effect, yet similar, all cartoon/sketchy effects. And these were the outcome.

                  Original Image:

Website Used.

http://www.stoptheguns.org/index.html

This website is for an already made campaign to stop gun and knife crime. It was a very useful research point, I used it when doing the story line for my film, i wanted to make sure the message i was sending had facts and research behind it. The website gave loads of relevant facts about gun crime, knife crime and also joint enterprise. It also gave me ideas for my poster design, there were posters designed by both the community and the actual campaign crew. Looking at the posters that the public had created i could see what kind of poster would grab their attention and appeal to them.

http://www.fontspace.com/

This is a free font website. I used the fonts from this website on my poster and logo. Some of the fonts are very effective and i really liked them. Some suited my campaign perfect, such as ones that were scratchy or with dripping blood, these would represent the pain knife crime brings to people's lives.

http://www.freesound.org/searchText.php

I used this website to get free un-copy righted sounds for my film, such as the police sirens or slamming of doors. I didn’t take more than 5 sounds, however it was very useful in finding other sounds if they were needed.

http://www.video2mp3.net/index.php

I used this site to convert a YouTube video to an MP3. I wanted a specific sound from one of the campaign videos, it was only 20 seconds worth of sound, a stabbing noise and a knife is pushed in flesh. I couldn’t find a similar sound anywhere else other than this video.

Film Review Layout - Analysis.

Alice In Wonderland:

 The layout for this Alice in Wonderland review is very simple. There is a large image on the top half of the page goes across both pages, this image has all the characters from the film with very bold and bright colours. This of course represents the film; it is an adventure fantasy film for the family, both the children and adults. The valiant colours make the image stand out from the page, this grabs the reader to instantly look at this image, and they would then go on to read the text underneath it. There is no specific layout for the text it is just aligned to the left and is read normal like one page then the other. It then has the official release date and who the film is by (Disney).

Twilight:

The twilight layout is much different to the Alice in Wonderland layout. This double page spread starts with a catchy slogan as the header, it then has an image of a reel of film behind this. The layout of the text is in three columns, and is fixed around images that are placed in the review. There is a lot of text, which isn’t always a good thing; too much text can make a reader bored. However the use of a couple images does mean the review looks nicer and makes there seem like there isn’t as much text, which could encourage the reader to read. There are three relevant images from the film or about the film (the book) placed around the page, one to the far right and two smaller images to the left. The text is mainly written in the same black font, however some text (such has the header) is in a different font, and some words are in red. This cleverly keeps to the theme of the cover of the book, which is black, white and red.

Film Review Analysis.

http://www.empireonline.com/reviews/reviewcomplete.asp?FID=134946

This is the review for the new Harry Potter film. The reviewer first states the plot of the film, it is as short as possible and doesn’t give too much away whilst trying to explain the film and making it sound interesting. The reviewer then goes on to give the review, the writer starts it very dramatically, he grabs the reader with a very short sentence and a quote from the actually film. It then goes on to set the mood of the film, dark and eerie. The first tells a little about the film by comparing it to the previous Potter films, and how it is more dark and creepy, really setting the mood for those who wish to see this film. Throughout the review the writer uses a lot of humour; he tries to keep the review entertaining whilst giving his opinion. The reviewer also uses words from the film such as “muggles” and quotes the characters say in the film, this  gives more of a feel of the film before people actually watch it.

Creating A Logo.

I used these images above to create my logo. Photoshop was the programme I used to create it as I was able to manipulate the images a lot. I changed the colours of both images and just rotated and overlapped them. It was simple to make as it was just two basic images. After this I was able to add text, just the letters; G,B,A, which was what my logo and film represented. A logo was made because it was a campaign, and campaigns often have logos which would represent them other than the film, and so viewers would know why the film and posters are around.



Logo Ideas.

Looking at other campaign logos I know that the logos have to be really simple, I was thinking about having hands all going to grab a knife, this could represent everyone contributing without actually holding the knife.
Here is an example of a cmapaign logo:

Here are some of my ideas:

This shows people being joined by handcuffs. They are all guilty even though only one has a knife.

This shows two hands holding the knife, and it represents them both sharing the charge and guilt. It also may represent how some people feel forced into it, as it looks like one hand is forcing the other.

This one shows someone holding a knife and someone handcuffed to them. This represents that both or all people involed will share the sentance.

Poster Design.

For my film poster I have decided to give it the qualities of both a film poster and a campaign poster. Since my short film is a campaign I want to enforce this throughout my whole production, not just my film. Here are some ideas I drew up for my poster. Because campaign posters often use a strong image and few colours, rather than loads of images, backgrounds and colours, I wanted to incorporate this into my poster. However I did add things that a film poster would have such as the director, actors, film title, associations with the film, ECT.

Changing Ideas.

Due to weather circumstances, I had to change parts of my storyboard. Originally the fight between two characters was meant to take part on a park or football cage; however this location was moved to a nearby block of houses. And because of this I also had to change some of the lines to suit the new story board. There were also other props I needed and could not find such a fake knife to use in my film. I avoided this by just announcing what it was, rather than showing it, and then the actors used it the same way as if it were there.

Questionnaires.

I handed out questionnaires to my target audience before I began to film. I wanted to see what my target audience would actually think would be the best way to do this campaign video was. I did this so that I could actually get what my audience wanted, and not what I just thought they wanted.

These are some of the filled out questionnaires I handed out:

Poster Analysis - Campaigns.

Carry His Gun Campaign:

This is a poster for a campaign to reduce gun crime; it is also to raise awareness of joint enterprise. This is very similar to my campaign. The poster shows a man and a woman holding one gun, it represents that even though a person may only be hiding a gun, they can still be found liable for the same crime and are prosecuted for a minimum of 5 years. The poster is really simple; it is a dull coloured background with jus the image of male and female hands holding a gun. It also has text in the top right hand corner, the words “hide his gun” are in a different colour, this is done to show the main purpose of this campaign, which is joint enterprise/holding other people’s guns. The text is in a very straight forward, bold font, it stands out from the bland background and can be read from far.

Having little text and such a powerful image is really effective for campaigns, especially in this kind of campaign which is aimed at teenagers that may not take much interest in posters and billboards ECT. Even just a quick look, the image would stay in someone’s head which is the whole point. The small amount of text gives the main point of the campaign without having the audience having to remember loads of information and getting bored.

Say No To Knives Campaign:

This poster is for an anti-knife crime campaign. The background is white with black smudges in some of the corners. These smudges could represent the ink that is used when taking finger prints, which is relevant to the crime. In the middle of the page is a knife broken into pieces, this symbolizes that lives can be broken by knife crime. The image of the knife is just a ordinary kitchen knife, it has then been edited to look shattered.

Over this image is text, the first part of text is a in a slightly smudged font and is in black, this bit grabs attention as it is the only text that is black. The text then changes to a red font which is also slightly smudged, but it also looks like it has blood splatters around some of the letters. This font is very affective as it signifies the consequences of knife crime (EG. blood). In the same font but a smaller letter, the words “wat ya sayin?” are slightly slanted, this is slang that is often used by youths, this shows who the poster is aimed at. Also the use of a rhetorical question is useful for this campaign as it makes the audience think about the decisions they make or would have to make in the situation of knife crime. In a small black normal font the poster gives details of where the campaign stems from and a website where people would be able to support or get more information about the campaign.