Poster Analysis - Campaigns.

Carry His Gun Campaign:

This is a poster for a campaign to reduce gun crime; it is also to raise awareness of joint enterprise. This is very similar to my campaign. The poster shows a man and a woman holding one gun, it represents that even though a person may only be hiding a gun, they can still be found liable for the same crime and are prosecuted for a minimum of 5 years. The poster is really simple; it is a dull coloured background with jus the image of male and female hands holding a gun. It also has text in the top right hand corner, the words “hide his gun” are in a different colour, this is done to show the main purpose of this campaign, which is joint enterprise/holding other people’s guns. The text is in a very straight forward, bold font, it stands out from the bland background and can be read from far.

Having little text and such a powerful image is really effective for campaigns, especially in this kind of campaign which is aimed at teenagers that may not take much interest in posters and billboards ECT. Even just a quick look, the image would stay in someone’s head which is the whole point. The small amount of text gives the main point of the campaign without having the audience having to remember loads of information and getting bored.

Say No To Knives Campaign:

This poster is for an anti-knife crime campaign. The background is white with black smudges in some of the corners. These smudges could represent the ink that is used when taking finger prints, which is relevant to the crime. In the middle of the page is a knife broken into pieces, this symbolizes that lives can be broken by knife crime. The image of the knife is just a ordinary kitchen knife, it has then been edited to look shattered.

Over this image is text, the first part of text is a in a slightly smudged font and is in black, this bit grabs attention as it is the only text that is black. The text then changes to a red font which is also slightly smudged, but it also looks like it has blood splatters around some of the letters. This font is very affective as it signifies the consequences of knife crime (EG. blood). In the same font but a smaller letter, the words “wat ya sayin?” are slightly slanted, this is slang that is often used by youths, this shows who the poster is aimed at. Also the use of a rhetorical question is useful for this campaign as it makes the audience think about the decisions they make or would have to make in the situation of knife crime. In a small black normal font the poster gives details of where the campaign stems from and a website where people would be able to support or get more information about the campaign.