Changing Ideas.

Due to weather circumstances, I had to change parts of my storyboard. Originally the fight between two characters was meant to take part on a park or football cage; however this location was moved to a nearby block of houses. And because of this I also had to change some of the lines to suit the new story board. There were also other props I needed and could not find such a fake knife to use in my film. I avoided this by just announcing what it was, rather than showing it, and then the actors used it the same way as if it were there.

Questionnaires.

I handed out questionnaires to my target audience before I began to film. I wanted to see what my target audience would actually think would be the best way to do this campaign video was. I did this so that I could actually get what my audience wanted, and not what I just thought they wanted.

These are some of the filled out questionnaires I handed out:

Poster Analysis - Campaigns.

Carry His Gun Campaign:

This is a poster for a campaign to reduce gun crime; it is also to raise awareness of joint enterprise. This is very similar to my campaign. The poster shows a man and a woman holding one gun, it represents that even though a person may only be hiding a gun, they can still be found liable for the same crime and are prosecuted for a minimum of 5 years. The poster is really simple; it is a dull coloured background with jus the image of male and female hands holding a gun. It also has text in the top right hand corner, the words “hide his gun” are in a different colour, this is done to show the main purpose of this campaign, which is joint enterprise/holding other people’s guns. The text is in a very straight forward, bold font, it stands out from the bland background and can be read from far.

Having little text and such a powerful image is really effective for campaigns, especially in this kind of campaign which is aimed at teenagers that may not take much interest in posters and billboards ECT. Even just a quick look, the image would stay in someone’s head which is the whole point. The small amount of text gives the main point of the campaign without having the audience having to remember loads of information and getting bored.

Say No To Knives Campaign:

This poster is for an anti-knife crime campaign. The background is white with black smudges in some of the corners. These smudges could represent the ink that is used when taking finger prints, which is relevant to the crime. In the middle of the page is a knife broken into pieces, this symbolizes that lives can be broken by knife crime. The image of the knife is just a ordinary kitchen knife, it has then been edited to look shattered.

Over this image is text, the first part of text is a in a slightly smudged font and is in black, this bit grabs attention as it is the only text that is black. The text then changes to a red font which is also slightly smudged, but it also looks like it has blood splatters around some of the letters. This font is very affective as it signifies the consequences of knife crime (EG. blood). In the same font but a smaller letter, the words “wat ya sayin?” are slightly slanted, this is slang that is often used by youths, this shows who the poster is aimed at. Also the use of a rhetorical question is useful for this campaign as it makes the audience think about the decisions they make or would have to make in the situation of knife crime. In a small black normal font the poster gives details of where the campaign stems from and a website where people would be able to support or get more information about the campaign. 

Poster Analysis.

The Dark Knight:

Action/Crime/Thriller/Drama

At the bottom of the poster we see the traditional batman call sign, the one used in all the original movies to call batman to help, seeing this socially recognisable signal we know it is a batman film, we then gather that this villain is who batman will go up against. The words “the dark knight” is in a strong and straight white font over the batman sign, although it is not very big we know it is the title of the film. It is in the centre of the poster, in a white font to stand out over all the black and blue behind it and it is in an easy to read font. This white bold font is what is normally used for action films, these types of fonts are used to stand out on top of a havoc scene in the back. Using this font shows there will be action, along with the stereotype that comes with the original batman films.

Looking at this poster for The Dark Night (a batman film) it looks to be like a thriller or horror. We see words in a dripping hand written font in red, this looks like blood which lets the audience assume there will be gore in the film. We also see a person, although blurred we can see he may be a villain; he is dressed in black, and is really pale with jus black smudges for eyes, almost like some sort of ghost. This character is using the blood to draw on the words and a crooked smile over his face. The crooked smile and harmless words show the villain’s personality, the words “why so serious?” could represent that he is sarcastic and funny, but in contrast the crooked smile in blood represents deceitful and merciless villain. Faded into the bottom of the screen we can see a city, this is obviously the city he is attacking or causing havoc.

Kidulthood:

Drama

The background is an image of all the main characters sitting on a wall. It doesn’t show any character personalities, and all the characters are cast under a shadow, this could be hypothetical for the life they live in, it is like being under a giant dark shadow. The location doesn’t really show the audience where the film is set, only slight graffiti on the wall and a few blacked out tower blocks in the background, however we know it is set in the suburbs because of the casual costume the characters wear. On top of the background image is the title of the film “Kidulthood” in a normal bold font. It is white so it stands out on top of the dark background. It also has the films certificate, cast, soundtrack and website. At the top of the poster is a 5 star rating from a magazine with a small comment, complimenting the film, this is in a bold black font, which contrasts with the background behind it. The text is in simple contrasting fonts to be easily seen and read.

Roles.

As I am doing the project by myself I will be doing all the roles myself, I may use help from others such as editing help and music help, but other than this I will be inderpendant.

Camera operator: I will be filming and loading the film onto the computer, making sure everything is in working order and good quality.

Sound operator: I will be in charge of the sound making sure the sound within the film is of good quality and recorded properly.

Director: I have the vision of the film, and I have to make sure it goes perfectly. If not it needs to be of very good quality and as close to perfect as possible. I have to make sure the short film will appeal to my target audience and that it has a positive effect on them.

Cinematographer: I have the responsibilities for the visual design of the film. I will need to use a lot of creative and technical skill to turn a vision into reality.

Storyboard & Script.

Click Here to View Script.
My script includes voice over narration for some parts, this part is in normal font. The internal voices are in italic, this will be said within the story being told.

These are some of the props I will use when filming. The games consel pad will be used to show the realism of the film, just using an everyday item that a teenage boy would use. the knife is also there to show what was used to kill Daniel. Although a prob it is only used in the scene where Nicole takes it from her kitchen, I decided not to use it in the fight scene for health and saftey purposes.