Poster Analysis.

The Dark Knight:

Action/Crime/Thriller/Drama

At the bottom of the poster we see the traditional batman call sign, the one used in all the original movies to call batman to help, seeing this socially recognisable signal we know it is a batman film, we then gather that this villain is who batman will go up against. The words “the dark knight” is in a strong and straight white font over the batman sign, although it is not very big we know it is the title of the film. It is in the centre of the poster, in a white font to stand out over all the black and blue behind it and it is in an easy to read font. This white bold font is what is normally used for action films, these types of fonts are used to stand out on top of a havoc scene in the back. Using this font shows there will be action, along with the stereotype that comes with the original batman films.

Looking at this poster for The Dark Night (a batman film) it looks to be like a thriller or horror. We see words in a dripping hand written font in red, this looks like blood which lets the audience assume there will be gore in the film. We also see a person, although blurred we can see he may be a villain; he is dressed in black, and is really pale with jus black smudges for eyes, almost like some sort of ghost. This character is using the blood to draw on the words and a crooked smile over his face. The crooked smile and harmless words show the villain’s personality, the words “why so serious?” could represent that he is sarcastic and funny, but in contrast the crooked smile in blood represents deceitful and merciless villain. Faded into the bottom of the screen we can see a city, this is obviously the city he is attacking or causing havoc.

Kidulthood:

Drama

The background is an image of all the main characters sitting on a wall. It doesn’t show any character personalities, and all the characters are cast under a shadow, this could be hypothetical for the life they live in, it is like being under a giant dark shadow. The location doesn’t really show the audience where the film is set, only slight graffiti on the wall and a few blacked out tower blocks in the background, however we know it is set in the suburbs because of the casual costume the characters wear. On top of the background image is the title of the film “Kidulthood” in a normal bold font. It is white so it stands out on top of the dark background. It also has the films certificate, cast, soundtrack and website. At the top of the poster is a 5 star rating from a magazine with a small comment, complimenting the film, this is in a bold black font, which contrasts with the background behind it. The text is in simple contrasting fonts to be easily seen and read.