MTV Campaign.

The target audience for this text are teenage boys mainly, with the use of a young character the audience can relate to, with a bubbly and funny personality. They also use a hip hop song as background music. The MTV campaign ad is a parody of the MTV show 'Cribs', it is slightly comical as the character shows us round his new 'Crib' which is a prison. We see that as he walks around and he tries to be a funny character that the mise en scene is very dull. He wears only grey, along with other prisoners, who get angry when he talks to them. We see the prison walls just one colour, with loads of metal gates and plain furniture ECT. As he goes round pretending to enjoy the place, he is informing the audience in an attractive manor, he tells the audience about security, and life in prison, saying things like "we tear it up" as in fight, but at the same time mocking the situation. Although a fun character through the campaign he often puts his head down in disappointment, and says negative things. The audience know it is a prison even if they haven't seen one themselves, with the use of clothing, extra characters and the setting. The use of time stretching, speeding up certain moments gets through things quicker without having to cut out images that are important to the mise en scene. Repeated imagery is also used and it is a very effective way of highlighting certain points that may be important to the agenda of the short film. As it comes to the end of the ad, the music slows down and becomes more light a big contrast from the heavy base hip hop at the beginning. This contrast in music shows the feelings of the character, he fronts all the way through the ad, but at the end he is disappointed and the music changes with the mood. It is effective as the audience feel sympathetic and put themselves in the characters position.