Spare A Life Campaign.

Straight away we see a youth taking a knife and we think it is going to be the stereotypical anti-knife crime ad, however this is different. We hear weary sounds like whistling, a heart beating and police sirens. We recognise all these sounds and recognise the block; it’s nothing out of the ordinary. However the boy walks out of the block and all of a sudden there is a young girl shouting at him, after this we see paramedics and surgeons giving this boy weird looks. After we see police, then a funeral and then cell mates. The audience understand what is going on; even though we haven’t seen the boy being stabbed we know that it has happened. It shows all the consequences using recognisable costumes, setting and sounds. The weary sounds and the use of the dark, cold surroundings show that the character is bad, or has done some bad. At the end the boy realises what has happened, and there is a close up of his horrified face. It then cuts to a black screen with text and a voice over for the moral of the campaign.